Scaling Up: Meeting the Demand for Local Food

Posted January 2010

Robust local food systems offer social, environmental and economic benefits. Increasingly, wholesale buyers are demanding locally grown food and growers are looking for new regional markets. In order to meet the demand for locally and regionally grown food and move significant quantities of  this food into markets such as restaurants, mainstream grocery stores and institutions, local food systems need to be scaled up or expanded from farmer-direct sales of small quantities of product to wholesale transactions. By scaling up, local food systems have the potential to borrow some of the economic and logistical efficiencies of the industrial food system while retaining social and environmental priorities such as sustainable agricultural practices and profitability for small- and mid-scale family farms and businesses.

To develop informed business development strategies for Wisconsin farmers and other supply chain start-ups, the UW-Madison Center for Integrated Agricultural Systems (CIAS) and UW-Extension Agricultural Innovation Center studied and documented eleven models of regional food aggregation and distribution. This work was made possible by a grant from the Ira and Ineva Reilly Baldwin Wisconsin Idea Endowment.

Download either the full report (medium resolution PDF) or individual sections (high resolution PDFs):

Full report (5 MB)

Front cover, acknowledgments and table of contents
Introduction
Alsum Produce
Cherry Capital Foods
Co-op Partners Warehouse
Fennimore Produce Auction
Growers Collaborative
GROWN Locally
High Desert Foods
Organic Valley Produce Program
Provisions International
University of Wisconsin-Madison
Wescott Agri Products
Appendix 1: Case studies at a glance
Appendix 2: Additional distribution models for local and regional food; Apendix 3: Additional resources for Wisconsin entrepreneurs
Back cover

Register Now for Flower Growers School

The Wisconsin Cut Flower Growers School offers practical information on how to grow and sell flowers using organic and sustainable production practices and manage a cut flower business. It will be held February 18-19 on the UW-Madison campus. More information is available here.


CIAS in the community

CIAS recognized for work on value chains

The Journal of Agriculture, Food Systems and Community Development has recognized CIAS and Agriculture of the Middle as "influential initiatives" working on value chains over the past ten years. Value chains are strategic alliances between farmers, processors, distributors, retailers and other partners in the food supply chain. These partners work together to deliver high quality, differentiated food to the marketplace and share profits equally. CIAS has researched and developed teaching materials on value chains. CIAS researcher Steve Stevenson contributed to two articles in the value chain issue of JAFSCD; view the abstracts here and here.

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