Ag of the Middle

CIAS is part of a national task force working to renew what is being called the “agriculture of the middle.” This term refers to a disappearing sector of mid-scale farms and related agrifood enterprises that are unable to successfully market bulk agricultural commodities or sell food directly to consumers. This project has produced a set of Values-Based Food Supply Chain Case Studies and Value Chain Teaching Materials, among other publications. For more information, contact Steve Stevenson or visit the Agriculture of the Middle web site.
Values-Based Food Suppy Chain Case Study: Country Natural Beef

Values-Based Food Suppy Chain Case Study: Country Natural Beef

Country Natural Beef started with 14 ranching families marketing 200 head of natural beef cattle in 1987. In recent years, the cooperative has nearly 100 member ranches in multiple states that raise more than 100,000 brood cows, manage more than 6 million acres of land and sell almost $50 million of products. [...more]

Values-Based Food Supply Chain Case Study: Good Earth Farms

Values-Based Food Supply Chain Case Study: Good Earth Farms

Begun in 2005 by Mike and Deb Hansen in central Wisconsin, Good Earth Farms includes five operations that sell nearly all of their certified organic meat through the internet. [...more]

Values-Based Food Supply Chain Case Study: Shepherd’s Grain

Values-Based Food Supply Chain Case Study: Shepherd’s Grain

In the mid 1980s, a pair of wheat producers, Karl Kupers and Fred Fleming, became convinced that the conventional dryland wheat farming they were practicing was not sustainable in the Palouse region of eastern Washington. [...more]

Values-Based Food Supply Chain Case Study: Organic Valley

Values-Based Food Supply Chain Case Study: Organic Valley

In 1988, a small group of organic vegetable growers in Wisconsin formed a cooperative to provide stable and fair prices to its members. It evolved into Organic Valley, the largest organic, farmer-owned cooperative in North America. [...more]

Values-Based Food Supply Chain Case Study: Co-op Partners Warehouse

Values-Based Food Supply Chain Case Study: Co-op Partners Warehouse

Co-op Partners Warehouse was established in 1999 by the Wedge Natural Foods Co-op in Minneapolis, Minnesota. This certified organic wholesale distribution warehouse serves retail stores, food service businesses and buying clubs throughout the Upper Midwest. [...more]

Values-Based Food Supply Chain Case Study: Idaho’s Bounty

Values-Based Food Supply Chain Case Study: Idaho’s Bounty

Idaho’s Bounty was founded in 2007 as a cooperative with both customer and producer members. It provides logistical support for a direct-to-consumer, Internet-based food buying club. [...more]

Value Chain Teaching Materials

Value Chain Teaching Materials

The national Agriculture of the Middle initiative has produced three sets of curricular resources on value-based food supply chains for university-level business and economics courses. [...more]

The Driftless Region Food and Farm Project

The Driftless Region Food and Farm Project

The Driftless Region Food and Farm Project is a coalition of farmers, consumers, institutions, agencies and organizations. Together, they aspire to meet the growing demand for local food by scaling up the production, aggregation, processing, distribution and marketing of food in the Driftless Region of Wisconsin, Minnesota, Iowa and Illinois. [...more]

Mid-scale food value chains case study: Red Tomato (Research Brief #82)

Mid-scale food value chains case study: Red Tomato (Research Brief #82)

Michael Rozyne, one of the creators of the international fair trade company Equal Exchange, founded an organization called Red Tomato in 1996. The goals for Red Tomato were to develop a dual purpose non-profit to market sustainably grown fruits and vegetables in the Northeast, and to provide consulting services for regional food system development nationwide. This research brief focuses on the first goal. [...more]

Mid-scale food value chains case study: Country Natural Beef (Research Brief #79)

Mid-scale food value chains case study: Country Natural Beef (Research Brief #79)

In 1986, 14 Oregon ranchers formed a cooperative—Country Natural Beef—to escape the roller-coaster cycles of the commodity cattle market and achieve predictable, relatively stable, premium prices. For its rancher members, simply changing their mindset from producing for a commodity market to producing for a final consumer was a major challenge that paid off. [...more]

Wisconsin Farm to School Summit

Register now for the Wisconsin Farm to School Summit in La Crosse on June 26th and 27th. This event will showcase current farm to school efforts across the state, as well as new resources for farm to school practitioners and advocates. Information and online registration


CIAS in the community

CIAS works with Driftless Region partners on emerging forest crops

CIAS is working with Rooted Spoon Culinary, New Forest Farm, the Upper Midwest Hazelnut Development Initiative and the Midwest Aronia Association on the production, processing and marketing of three forest crops: hazelnuts, aronia and wild mushrooms. These forest products can help chefs create locally-sourced signature dishes, and can help landowners supplement and diversify their income. A June 27 workshop will connect growers with Driftless Region chefs interested in purchasing and using these crops. More information here.

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