Expanding the fruit and vegetable industry in the Upper Midwest could have a huge economic impact in the region. A new analysis from the Leopold Center for Sustainable Agriculture at Iowa State University, in collaboration with CIAS and other regional partners, estimated potential state and regional economic values associated with increased production of fresh fruit and vegetables in a six-state area. [...more]

Beginning in 2003, Wisconsin apple and cherry growers and the University of Wisconsin worked with the USDA Natural Resources Conservation Service (NRCS) to address orchard pest management resource concerns through the Environmental Quality Incentives Program (EQIP). As a result, in 2005 Wisconsin’s EQIP Pest Management Standard was changed to provide orchardists with extended technical assistance and [...] [...more]

Since 2003, Carandale Farm has been evaluating 42 unusual fruits for environmental, social, and economic sustainability. The goal is to find nutrient-rich fruits that can be grown easily, without a lot of labor or chemicals. The fruits must provide economic viability for the farm. Carandale owners Dale and Cindy Secher are developing a “short list” [...] [...more]

The Wisconsin Apple Growers Association, four grower networks, one consultant, NRCS and UW researchers are working with CIAS to develop a production approach that reduces grower reliance on high-risk pesticides. These older pesticides, particularly Guthion and Imidan, are targeted for phase-out and reduction, respectively, as the EPA administers the federal Food Quality Protection Act. In the [...] [...more]

Carandale farm in Oregon, Wisconsin tested 99 cultivars of 34 unique fruit crop species during the 2003-2004 growing seasons. These fruit varieties are being evaluated for horticultural suitability and marketing potential. Several fruit crops are emerging as having high potential for economic and environmental sustainability. The top five promising plants include European Black Currants, Aronia, [...] [...more]

Organic cranberries are produced across the continent, with over 100 acres grown in Wisconsin. The major problems facing organic cranberry growers include weeds, insect pests, fruit rot and other fruit quality issues; but most significant is a 50% or more reduction in yield compared to conventional production. There is room for the organic cranberry market [...] [...more]

CIAS and Wisconsin Public Television have produced a series of educational videos on sustainable agriculture and IPM for potatoes, apples, and fresh market vegetables. These videos can be viewed online at the Research Channel: Healthy Grown Potatoes Fresh Market Fruit and Vegetables, Part 1 Fresh Market Fruit and Vegetables, Part 2 [...more]

Printer-friendly version (PDF) Apple orchards attract many kinds of insects that damage vegetation and fruit. But these orchard pests have insect enemies of their own. Growers can provide habitat for these natural enemies, also known as beneficial insects, as part of an integrated pest management (IPM) strategy that reduces the need for pesticides. Paul Whitaker and Dan [...] [...more]

Sooty blotch and flyspeck are fungal diseases that can reduce the economic value of fresh market apples. While these diseases don't affect yield or quality below the surface, they can badly discolor apple skin. These diseases are especially serious for growers using integrated pest management (IPM) and organic practices. [...more]

Orchardist Dale Secher speaks for many of Wisconsin’s fruit growers when he says that he cares about his customers as much as his bottom line. Most Wisconsin fruit growers sell their produce locally, either through grocery stores or direct sales to customers. They have a strong interest in safeguarding the health of their customers, who may [...] [...more]